Current Articles

Adobe Max 2018: Creative Conference and Experience Journey

By Ana Massette | November 27, 2018

With a proposal of exhibiting a creative conference that would allow people to “Get inspired, Learn Skills, and Play,” Adobe Max initiated its extensive 2018 conference which took place at the Los Angeles Convention Center from October 15th to 17th. The event offered a vast number of options for everyone in the design community from […]

World Usability Day 2018: Dark UX Case Studies and Actionable Insights

By Audrey Foronda | November 27, 2018

Have you ever felt frustrated that you had to jump through hoops to cancel an account? Or surprised to find products in your shopping cart that you didn’t deliberately add? Then you are a victim of Dark UX. Darkness comes into play when the UX design is manipulative and forces users to take actions they probably […]

UX Research Night 2018: Talk to Real People About Their Real Problems

By Philip Begel | November 6, 2018

There’s a growing community of researchers and designers in Los Angeles who are interested in using customer research to build the best products. Ethnio is supporting the community by hosting casual events for UX researchers, designers, and anyone interested in the needs, motivations and behavior of our users. We met in Santa Monica in August, […]

NELAUX Meetup: How Startups Use Design to Disrupt the Legal Business

By Aimee Baik | October 22, 2018

As a part of Glendale Tech Week, NELAUX (Northeast Los Angeles User Experience), in partnership with LegalZoom, facilitated a discussion on how design and technology is changing the practice of law. As a lawyer turned user experience designer, I was particularly excited to attend this event and to engage in a discussion on how technology has […]

Tech Day 2018: Applying Startup-Thinking Beyond the Startup

By Aimee Baik | October 18, 2018

With the ever-growing startup culture of Southern California’s Silicon Beach, startups across Los Angeles continue to expand. On September 27th, TechDay hosted their 3rd annual TechDay LA event at The Reef on South Broadway in Downtown to promote the growth of startups in Los Angeles by bringing together over 250 startups and 7,500 registered attendees. […]

Anita Borg Grace Hopper Celebration: An Opportunity for Women in UX

By Aimee Baik | October 8, 2018

The Grace Hopper Celebration of Women in Computing (GHC) is a series of conferences designed to bring the research and career interests of women in computing to the forefront. It is the world’s largest gathering of women in computing. Named after renowned computer scientist Grace Hopper, the celebration was organized by the Anita Borg Institute […]

Google Cloud Onboard Event Los Angeles: Machine Learning, Use with a Grain of Salt

By Aimee Baik | September 27, 2018

As part of my ongoing work with UXPALA, I attended the Google Cloud OnBoarding Event held on August 21 at the Downtown Los Angeles Sheraton Hotel. As a UX consultant, I constantly hear more about Machine Learning and Cloud Technologies from collaborators, clients, and colleagues. I wanted to see what Google had to offer in […]

International Coastal Cleanup Day 2018

By Aimee Baik | September 21, 2018

Yes, we discovered that cleaning day and fun actually can walk together. Well, at least when you are walking on the beach as you clean. On September 15th, the UXPALA team, in collaboration with other amazing organizations, volunteered for International Coastal Cleanup Day 2018 – a worldwide event, where volunteers of different communities from all […]

UX Research Night

By Aimee Baik | August 21, 2018

A few blocks down from the beach, Ethnio, along with PatientPop in Santa Monica, hosted their first UX Research Night to champion the importance of user research in Los Angeles. The general topic of the night was the importance of research, how it is often overlooked, and how we can change that fact. Upon entering […]

Designing for Voice: Integrating AI in Content

By Aimee Baik | August 20, 2018

Content Strategy Los Angeles’ August event, Designing for Voice: Integrating AI in Content, brought together professionals working in AI as well as an eclectic group of entrepreneurs, marketers, producers and designers interested in voice and other emerging technologies. This event hosted at ADP’s Innovation Studio 55 in Pasadena, featured a trio of speakers presenting talks […]

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